In her role as Director of Marketing & Business Development, Alison heads up a dedicated group of legal marketing & business development professionals. Alison and her team work with lawyers and law firm management to build and maintain a strong brand presence, strengthen existing client relationships and identify new business opportunities. She is responsible for the execution of marketing and business development strategy, overseeing client relations programs, business development coaching, media relations, advertising, events, digital marketing, CRM and internal communications.
Alison has 25+ years of legal marketing experience in mid to large-sized law firms. She is Past President of the Legal Marketing Association/LMA Canada’s Board of Directors. She previously served as a board member of TLOMA (The Law Office Management Association) and is past co-chair of TLOMA’s Marketing Committee.
Credentials & Affiliations
- Richard Ivey School of Business – Ivey Marketing Program, 2004
- Schulich School of Business, York University – Marketing Professional Services , 2002
- Western University, English & History, 1993
- Legal Marketing Association (LMA) - Past President of LMA Canada Board of Directors